Waldorf Designs (originally Eleanor Waldorf Designs) is a Manhattan-based fashion house founded by Eleanor Waldorf and currently run by her daughter, Blair Waldorf. It’s mentioned during the second half of season 3, by Eleanor, that it was created 28 years ago, which means was created in 1982.
History[]
Season 1[]
In 'Bad News Blair', Blair and Serena steal all of Eleanor's new designs from the photoshoot and, go around New York wearing them and taking pictures.
Season 2[]
Jenny Humphrey started an internship at Waldorf Designs.